ECONOMIC AND PSYCHOLOGICAL FEATURES OF USING DIGITAL TECHNOLOGIES IN BUSINESS PROCESSES AND PERSONNEL MANAGEMENT
Abstract and keywords
Abstract (English):
Modern digital technologies that are used by domestic and foreign companies in personnel management and business processes are considered. Economic and psychological trends related to HR automation, HR Analytics, HR marketing, Smart recruitment and e-learning are highlighted. The results of digitalization of HR processes in leading domestic and foreign companies are presented, and the possibility of diagnosing changes in business processes under the influence of external and internal factors is justified.

Keywords:
economic psychology, business processes, personnel management, digitalization, predictive Analytics, efficiency.
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