Abstract and keywords
Abstract (English):
The article discusses the significance of changes in personal preferences and user information perception mechanisms to adjust the requirements for the appearance of information providing objects. The clip thinking phenomenon is considered as one of the main sources of changing the information perception mechanism by people. The article proposes and mathematically describes an information model for assessing the main indicators of the attractiveness of an information object. A method of assessing users’ personal preferences, which has been tested on the target audience of company websites, is considered. Conclusions have been made about the necessity to adjust the requirements for website ergonomics.

perception mechanisms, website ergonomics, information model, information object, methodology, target audience

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