TY  JOUR
TI  THE ORETICAL ASPECTS OF MASS MEDIA PLANNING
KW  mass media planning
KW  media strategy
KW  media channel
KW  media platforms
KW  media indicators.
JO  Bulletin of Bryansk state technical university
AU  Radkova, N.O.
PY  2016
IS  2016
PB  Bryansk State Technical University