TY  JOUR
TI  Gender Differences in Visual Advertising Perception: An Eye-Tracking Study
KW  gender differences
KW  marketing communications and advertising
KW  advertising design
KW  eye movements
KW  eye tracking
KW  Meyers-Levy selectivity model
KW  area of interest
JO  Ergodesign
AU  Ababkova, M.Y.
AU  Mel'nikova, I.Y.
PY  2026
IS  2026
PB  Bryansk State Technical University