%0 Journal Article
%T Gender Differences in Visual Advertising Perception: An Eye-Tracking Study
%A Ababkova, M.Y.
%A Mel'nikova, I.Y.
%K gender differences, marketing communications and advertising, advertising design, eye movements, eye tracking, Meyers-Levy selectivity model, area of interest
%J Ergodesign
%D 2026
%N 2026
%P 11
%I Bryansk State Technical University