TY JOUR TI SPECIFIFICITY IN EDUCATIONAL COLLEGE SERVICES: MARKETING APPROACH KW educational service market KW market researches KW college marketing KW state KW education KW market communications KW competitiveness KW market approach KW social function KW market policy JO Bulletin of Bryansk state technical university AU Ovanesyan , N.. AU Lebedev , V.. PY 2016 IS 2016 PB Bryansk State Technical University